Sonnet - Blah

Client: Sonnet is the smart new home and auto insurance, done completely online.

Brief: Show that Sonnet is not a typical insurence company, that it is optimistic and they care about you.

Issue: We have never understand the small letters or when someone speaks to us with such formality, especially in insurance companies. We just put on connoisseurs' faces and continue with our things. They speak us in Blah.